5th September 2009

Quote reblogged from TMBLG with 17 notes

This pattern — “success” based on forecasted future success instead of current success — shows up all over in the tech-business press. Instead of dead simple metrics like “they make more money than they spend” we see stuff like “user count growth” and “followers” and “impressions” and “friends” and “visits” qualify success. Whenever you see someone piling big numbers into made up metrics, it’s a diversion. They want you to think that this time it’s different. But like Judge Judy says, “If it doesn’t make sense it isn’t true.”

Don’t agree? Would you take your next paycheck in page views? or users? or followers? or visitors? or eyeballs (remember that one from the 90s)? Go down to the corner store and plunk down a million impressions for a gum ball. They’ll probably call the cops.

— 37signals: The bar for success in our industry is too low (via tmblg)

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Source: tmblg

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